Tourism potential in the Islamic world
Ikim Views
By NOR AZARUDDIN HUSNI NURUDDIN
Entrepreneurship is vital in growing tourism ventures and attracting visitors to Malaysia.
WHENEVER people talk about entrepreneurship, the concept that comes to mind is about people starting their own business.
Entrepreneurship is nothing more than the power to make things happen.
According
to Oscar Motomura, an entrepreneur is anyone capable of generating
results in any area of human activity. For example, many housewives can
also be considered entrepreneurs by the way they run their households.
However,
some studies define entrepreneurship as a process of identifying,
evaluating and pursuing opportunities through creativity, innovation and
transformation to produce new products, processes and values that are
beneficial.
The word “entrepreneurship” is derived from the French
entreprendre,
which means to undertake or to do something. There are several fields
of entrepreneurship – regular, green, social and sustainable.
Sustainability or the concern for long-term viability covers three main dimensions: economic, social and environment.
Economic viability can be defined as business activities that must be economically profitable.
Social
viability to individuals or private gains are activities that must
promote community and social well-being while environmental viability
refers to activities which must be ecologically friendly.
What does “sustainable entrepreneurship” mean?
It is the creation of new ventures based on the understanding of the ways social, financial and ecological systems intersect.
Developing
the ability to analyse these systems in-depth strengthens
entrepreneurial skills in environments ranging from non-profit
attempts at creating social change to companies trying to implement
more sustainable business practices.
However, another definition
of sustainable entrepreneurship is the realisation of sustainability
innovations aimed at the mass market and providing benefits to the
larger parts of society.
The Government has played a strong role
in ensuring environmental sustainability through a number of programmes,
including the development of tourism entrepreneurs.
In 2010, the
tourism sector in Malaysia attracted 25 million foreign tourists,
generating a revenue of RM56bil. Malaysia’s tourism market is forecast
to show a steady growth of 5%-7% per year and we expect a total of 3.2
million tourist arrivals in 2015 (
Business Monitor International).
Tourism is one of the priority areas under the 10th Malaysia Plan (2010-2015).
For
example, the Kedah Government’s main focus is to attract more than
three million tourists a year to Langkawi, with a projected annual
tourism-related gross income of RM3.8bil by 2015.
Mentri Besar
Datuk Mukhriz Mahathir has said the revenue receipts from the
approximately three million recorded tourist arrivals in Langkawi last
year amounted to about RM2.6bil.
In Perak, the focus is on the
uniqueness of the Lenggong Valley archaeology site, which must be
protected to maintain its recogni-tion as a Unesco World Heritage
Site.
Tourism and Culture Minister Datuk Seri Nazri Aziz
cautioned that if the site was not well protected, the Unesco
recognition obtained a year ago could be retracted.
Lenggong
Valley is a unique outdoor museum and features one of the first human
civilisations in South-East Asia. It is the fourth site in Malaysia to
receive the Unesco recognition after Malacca, George Town, the Kinabalu
Park and Mulu National Park.
The Perak Man found in the Gunung
Runtuh Cave is one of the oldest and most complete human skeletal
remains in South-East Asia, estimated to be 10,000 to 11,000 years old.
Nazri said any development at the site must be implemented carefully to protect the “outstanding universal values”.
Malaysia
is also able to promote Islamic tourism as it is considered one of the
four well-known tourist destinations in the Islamic world, the other
three being Morocco, Egypt and Turkey.
Tourism in Islam is a balance for dual life of the present world and the hereafter.
Travelling does not only strengthen relationships between humans but also with Allah.
In other words, tourism may be one of the factors that influence happiness in this life and the hereafter simultaneously.