There is a 1.7 billion Muslim population worldwide and so far there is no concerted effort to promote Muslim travel. The World Islamic Tourism Mart serves to fill this need.
This September, two of the biggest events in the travel and tourism
industry - the World Islamic Tourism Mart (WITM) and the Malaysian
Association of Tour & Travel Agents (MATTA) Fair – have combined to
become the WITM-MATTA Fair.
WITM 2013 is comprised of three events in one, namely as the WITM
Conference, WITM Travel Exchange, and the WITM Travel Fair. The MATTA
Fair, Malaysia's premier travel extravaganza, will provide global
exposure and endless business opportunities in this exciting era of
groundbreaking travel innovations and technological advent.
Slots for the event that is just a couple of weeks away are filling
up rapidly. As the topics covered during the conference have been well
selected and speakers chosen with care, MATTA assures that it is a
conference to learn from the experts on how to tap into this vast
For a long time, Muslim travel only concerned countries that had a
sizeable Muslim population, but seeing the potential in it, even
non-Muslim countries like Japan have jumped on the bandwagon. Learn how
Japan is dealing with halal requirements which is so critical to Muslim
The WITM-MATTA Fair is being held from September 4-5 at the Putra World Trade Centre in Kuala Lumpur, Malaysia.