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Tuesday, June 24, 2014

Malaysia introduces Islamic Tourism course

PUTRAJAYA, Malaysia - Tourism Malaysia welcomed 24 senior government officers from 18 countries earlier this week for a course on Islamic Tourism.
Themed Understanding and Embracing the Opportunities for Sustainable Development the course was officially opened by the deputy director general of Tourism Malaysia Dato’ Haji Azizan Noordin who also gave a presentation on the development of tourism in Malaysia.
Dato’ Haji Azizan said: “We understand the needs and requirements of Muslim travellers and they will undoubtedly find comfort and a peace of mind when they travel to Malaysia.”
The participants also had the opportunity to network with Tourism Malaysia officers and exchange ideas on the latest trend in tourism marketing and strategies.
Apart from visiting Tourism Malaysia’s head office at Putrajaya, the participants also visited Johor Bahru and Melaka, as well as the Islamic Arts Museum Kuala Lumpur and International Islamic University Malaysia.
Their program included lectures and presentations on Islamic Tourism by hoteliers, medical service providers, educational institutions and travel agencies.
The two-week training course was organised by the Islamic Tourism Centre for the 10th time under the Malaysian Technical Corporation Programme (MTCP).
The participants hailed from both the Organisation of Islamic Cooperation (OIC) member countries and non-Islamic countries comprising Indonesia, Gambia, Palestine, Sudan, Yemen, Tunisia, Iran, Oman, Egypt, Morocco, Uganda, Uzbekistan, Tajikistan, Cambodia, Laos, Malawi, Vietnam and Zimbabwe.
The course helps participants to develop appropriate tour packages and marketing strategies that will fit the Islamic tourism source markets.

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